Introduction
A CV shows your skills and experience, but a cover letter tells the employer why you are the right person for the role. In the UK job market, a well-written cover letter can make the difference between being shortlisted or overlooked. The key is to keep it short, focused, and relevant.
How Long Should a Cover Letter Be?
-
1 page maximum
-
3 to 4 short paragraphs
-
Direct, professional, and tailored to the job description
Employers value quality over quantity. A long letter often gets skimmed or ignored.
What to Include in a Strong Cover Letter
✅ Opening Paragraph
State the role you are applying for and where you found the job. Add a brief introduction about yourself.
✅ Why You?
Show how your skills and experience match the role. Use one or two clear examples, ideally with measurable results.
✅ Why Them?
Demonstrate knowledge of the company. Explain why you want to work there and how you can add value.
✅ Closing Paragraph
Express enthusiasm, thank the employer, and invite them to contact you for an interview.
Example of a Focused Cover Letter
Dear [Hiring Manager’s Name],
I am applying for the [Job Title] role at [Company Name]. With [X years] of experience in [industry/skill], I have developed expertise in [key skill] that directly aligns with the requirements of this role.
In my previous position at [Employer], I [give 1–2 achievements with results]. This experience has equipped me with the ability to [specific skill relevant to the new job].
I admire [Company Name]’s commitment to [value/industry achievement] and would welcome the opportunity to contribute my skills to your team.
Thank you for considering my application. I look forward to the chance to discuss how I can add value.
Yours sincerely,
[Your Full Name]
Tips for Success
-
Always tailor your cover letter to each job.
-
Use the employer’s name rather than “Dear Sir/Madam” when possible.
-
Avoid repeating your entire CV, highlight only the most relevant points.
-
Keep your tone professional but positive.
Common Mistakes to Avoid
-
Making the letter too long or too general
-
Using the same cover letter for every application
-
Repeating your CV word for word
-
Forgetting to proofread for grammar and spelling mistakes
Conclusion
A strong cover letter is not about length, it is about impact. By keeping it short, focused, and relevant, you show employers that you understand the role, value their company, and can add measurable results. This simple approach can set you apart from other applicants.
