Marketing, sales and advertising directors

This strategic role leads and integrates all marketing, sales, and advertising initiatives to drive revenue growth, enhance brand equity, and achieve ambitious business objectives. They are instrumental in shaping market perception and converting opportunities into sales.

Key responsibilities involve developing overarching market strategies, setting sales targets, and conceptualizing impactful advertising campaigns. They oversee market research, brand positioning, lead generation, and customer acquisition/retention efforts across various channels. A core function is leading and inspiring diverse teams (marketing, sales, creative), optimizing performance metrics, and ensuring brand consistency and message resonance in all communications.

They also collaborate extensively with product development, finance, and executive leadership, as well as external agencies and partners, to align commercial strategies. Ultimately, they are accountable for achieving sales targets, growing market share, and maximizing the return on investment for all promotional activities.