Marketing and commercial managers

This strategic leadership role drives revenue growth and market share by overseeing integrated marketing and commercial strategies. They are crucial for identifying market opportunities, enhancing brand presence, and optimizing sales performance.

Key responsibilities involve developing and executing comprehensive marketing campaigns, defining sales targets, and managing commercial partnerships. They oversee market research, product positioning, pricing strategies, and customer relationship management. A core function is analyzing market trends and sales data, identifying growth opportunities, and ensuring all commercial activities align with business objectives.

They also collaborate closely with sales teams, product development, finance, and executive leadership to ensure strategic coherence and effective market penetration. Ultimately, they are accountable for achieving commercial targets, maximizing brand value, and driving sustainable business expansion.