Florists

This creative role designs, prepares, and sells floral arrangements and related botanical products. They are crucial for expressing emotions, decorating spaces, and providing beautiful natural elements for various occasions and settings.

Key responsibilities involve selecting fresh flowers and foliage, conditioning them for longevity, and expertly arranging them into bouquets, wreaths, or displays. They advise customers on flower choices and care, handle sales transactions, and manage inventory. A core function is understanding flower varieties, color theory, and design principles, ensuring freshness and aesthetic appeal in all creations.

They also collaborate with suppliers, event planners, and customers to create custom arrangements for weddings, funerals, events, or daily enjoyment. Ultimately, they are accountable for the artistic quality, freshness, and presentation of floral designs, directly contributing to customer satisfaction and the enhancement of celebrations and spaces.