Visual merchandisers and related occupations

Visual merchandisers design and arrange product displays in shops, showrooms, and exhibitions to attract customers and maximise sales. They plan layouts, create seasonal or promotional displays, and use lighting, signage, and styling to highlight key products.

Their work often involves collaborating with marketing and sales teams, analysing customer trends, and ensuring brand consistency across displays. Related occupations may also include window dressers and exhibition display designers, all focusing on creating visually appealing presentations that enhance the customer shopping experience.