Shopkeepers and owners - retail and wholesale

This entrepreneurial role leads and manages all aspects of a retail store or wholesale business, from strategic planning to daily operations. They are crucial for defining the business vision, driving sales and profitability, and building strong customer relationships.

Key responsibilities involve setting business strategy, managing inventory, overseeing sales and marketing efforts, and handling financial performance. They source products, set pricing, and manage staff recruitment, training, and performance. A core function is ensuring exceptional customer service, maintaining a well-presented establishment, and adapting to market trends and customer demand. They are also responsible for all legal and regulatory compliance.

They also collaborate with suppliers, customers, employees, and often local community stakeholders to ensure business growth and positive brand presence. Ultimately, they are accountable for the overall success, financial health, and reputation of their retail or wholesale enterprise, directly driving its long-term viability.